Digital Signage: What is Digital Signage, Types and Components of Digital Signage System
We live in a digital world where everything is handled and monitored digitally to improve communication efficiency and convenience. Digital Signage has clearly become an essential component of today's technology world. The popularity of digital signage systems has grown to the point that you cannot browse the internet, go shopping, or simply stroll down the street without coming across a brightly lit, attention-grabbing sign. Despite the fact that digital signage is a widely used technology, many people still ask the fundamental question, 'What is digital signage?'
If you're one of them, let's start with the fundamentals before diving into why brands should use digital signage to convey their ideas and stories more loudly and clearly.
What is Digital Signage?
Digital signage is a digital screen that displays signs. It is generally used to convey a specific message to a group of people. These people can be members of an office's internal teams, students at a school, or potential clients of a business. The signage can be modified to provide unique content that matches to your purpose or goal based on the specific purpose.
Whether you go to the mall or an airport, these digital signage displays will be staring at you and sending you a message. Today, almost every industry has understood the benefits of digital signage. These industries employ various technologies like projection, LED, and LCD to display additional content such as video, pictures, and streaming media, and more.
Digital signage displays have effectively replaced paper marketing and reduced its significance. Businesses and many other industries are focused on a paperless way to spread the word.
Types of Digital Signage
There are various types of digital signage systems that you can use depending on your needs. Each type of digital signage meets a certain audience need. As a result, it is critical that you choose the correct form of digital signage that will produce results.
Here are several types of digital signage:
Digital Posters: This is the most basic form of digital signage that has been used for a long time. These are presented on LCD panels and are part of the basic digital signage.
Digital Advertising Displays: These are floor-mounted displays that are commonly found in the shape of kiosks and booths.
Ceiling Mounted Digital Signage: This type of digital signage is less eye-catching because it is mounted on the ceiling.
Outdoor Digital Signage: This is getting increasingly common. For better marketing, people are adopting LCD and LED screens in public places.
Components of Digital Signage System
A digital signage solution can be implemented in a variety of ways. Even though digital signage is the future of business, where do you begin? If you want to take advantage of this opportunity to increase sales and create customer engagement for your company, you need to be aware of these 5 digital signage components.
1. Digital Signages & Displays
Digital signages are available in a number of sizes and shapes, ranging from standard shelf-screens or digital menu boards to stand-alone displays/digital kiosks, transparent LED displays, and massive video walls. Digital screens are getting cheaper as technology advances. Many businesses have decided to employ numerous screens for their menu boards. Some people even use video wall solutions to create large displays. This approach is visually appealing, which frequently leads to increased customer retention and brand recognition.
2. Support Hardware
When evaluating a digital display system, many business owners look beyond the mounting hardware and connection wire. Mounting hardware consists of more than just brackets that hold a digital display to a wall, floor, or table. Various forms of mounting hardware can be used to angle your digital signage so that they are visually appealing and easily accessible to your audience.
Moreover, while considering installing Digital Signage, consider where you want to place the mounting hardware. Will it fall through the ceiling? or right on your wall? Check whether it is connected to any nearby electronic outlet. If not, an extension cable will be required to connect your digital displays. The cost of these support hardwares may appear modest at first, but with many screen digital signage solutions, the cost of support hardware can quickly add up.
3. Media Players
A media player is a small device that connects to a digital display and presents content. While your screen display is the face and the mounting hardware is the body of your digital signage solution, you can also think of the media players as the brain. The media player is essentially a small computer that instructs the system what digital information should be displayed on multiple monitors at any given time based on your software programming. It also connects to WiFi, allowing you to make updates to the Digital Signage solution via a web interface.
There are numerous types of media players available on the market, each with its own price. It is critical to select a media player that is compatible with your hardware and software. Choose a media player that will not only meet your current demands but will also support your business vision, ensuring that it will continue to function as your business grows.
4. Content Management System
A digital signage Content Management System, sometimes known as system software, is a platform for managing and upgrading digital signage content. You may update your content with a web-based digital signage solution from anywhere, at any time, as long as you have internet connectivity.
Although there are numerous software vendors on the market, not every software is compatible with your business.
Open-source software is compatible with a wide range of brands and can aid in the collaboration of software and hardware. It can be readily installed on computers running Windows operating systems. Open-source digital signage software, on the other hand, has the drawback of requiring management at each place.This could result in extra costs, when you decide to make adjustments to your displays, especially if you have many locations.
To address this issue, most firms opt for cloud-based software that allows them to make real-time modifications from anywhere with an internet connection. This means that if you run a large company with several locations, you don't have to build separate control rooms at each one. You can instead administer your entire network remotely with a web gateway. This makes updating your material much easier; you can display the most recent items, promotions, and updates to all locations in seconds, which usually leads to greater sales.
5. Digital Content
Digital signage is just as good as the content it displays. Digital content has the ability to improve the consumer experience and motivate people to take action. You could also say that your digital signage solution's heart is its content.
The images, videos, and text displayed on your monitors determine how effective your display is. While having the right parts is crucial, you must also recognise that all other digital signage components exist solely to support content.
There are multiple factors to consider while developing excellent content for your digital marketing display and it revolves around your company's branding as well as its target audience. That’s why, in addition to providing technical support, a Full-service digital signage provider can assist you in creating attractive content that will help you reach your marketing objectives.